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Soft Power Africa

Facing challenges

Par Cédric Gouverneur - Publié en mars 2023

Egypt’s banknotes proudly display it dual heritage: one side pictures a mosque and the other an ancient monument. Cairo has been a beacon in the Arab world for a thousand years, notably thanks to Al-Azhar University. Despite security issues, Egypt, also known as Oum El Dounia, “the mother of the world”, and its pharaonic heritage remain a tourism powerhouse (over 10 million visitors in 2022).

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